British music fans are abandoning the muddy fields of UK festivals and heading for the sunnier climes and exciting line-ups at festivals in mainland Europe.

According to IQ’s European Music Festival Report published this year, attendance was up 6.8 per cent in 2015 compared to 2014, and this figure looks likely to increase as the European festival market continues to grow in popularity.

Following two consecutive years of torrential downpours and unseasonal temperatures at Glastonbury Festival, it’s little wonder that music fans are looking further afield. In addition to the likelihood of bad weather, speculation among industry experts suggests that the UK festival market has become saturated and too mainstream in recent years.1

Joanne Briggs from Escape prepaid travel currency card, suggests that a combination of cheap flights, a desire to experience favourite bands in new settings and the promise of sunshine are tipping the scale in favour of European festival destinations.
The explosion of new, smaller festivals in European countries like Croatia is providing the ideal solution for festival-goers who may have grown tired of the UK’s perceived expensive, overcrowded and muddy offering.

Croatia in particular is growing in popularity, with 16 new festivals launched in 2015 alone including Unknown, SunceBeat and Echo. Live music lovers can also head to events in Poland, Hungary, Holland, Germany, Finland and France for sunny summer festivals with great headliners.

The affordability of European festivals and day-to-day essentials is another attraction for Brits looking for an all-in-one festival and group holiday experience. For example, a flight from the UK to Croatia can cost as little as £175, with earlybird tickets from £65 for Soundwave in Tisno (4 th to 8 th August). Plus, the average cost of a restaurant meal in Croatia is £5 and travellers can expect to pay as little as £1.50 on a beer and 90p for a bottle of water.

Tickets for Rock en Seine in Paris over the August bank holiday weekend are just £119 for three days, compared with £228 for the three-day Glastonbury event.

Joanne Briggs from Escape continues, “Over the past two years we have seen a 307% increase in traveller spending in Europe among the 18 to 30 age group. The sheer volume and diversity of music festivals on offer on the continent is giving Brits the perfect excuse to combine their love for travel and music and turn their holiday into a group trip to a festival.

“ In line with this trend, the number of travellers opting to take a prepaid currency card with them as a spending method has also risen. Users can make payments and withdraw cash as and when they need, avoiding carrying large amounts of cash, giving travellers peace of mind in the festival crowds.”

“Many young Brits don’t have the funds for both a festival and a summer holiday so now they try to combine the two. We find a lot of our customers not only come for the three days of the festival but for seven to 10 days so they get to see more of the country too.”

If you’re heading to a music festival in Europe this summer, visit http://www.escapetravelcard.com and sign up for an Escape currency card.

Summary of features and benefits of the Escape Travel Card

  • Escape costs just £10 to purchase. This fee is refunded if the card is loaded with £100 within 30 days of application

  • Free to make purchases abroad

  • Add a companion card for £2.50

  • Withdraw cash at over 2.1 million ATMs overseas for FREE* if you withdraw over £100 or equivalent.

  • Maximum load £2000

  • The card can be topped up via bank transfer, at the Post Office, PayPoint locations, or at selected travel agents.

  • Order online at www.escapetravelcard.com (Allow 7-10 working days for cards to arrive.)

  • Instant issue cards are available from various outlets across the UK, giving consumers instant access to their cards. Please visit http://www.escapetravelcard.com/find-local-branch/ to find a retailer near you.

For further editorial information or to request hi-res images and samples, please contact Rebecca Ore or Kim Butigan at JAMpr Ltd:

Tel: 0161 850 0565 E: Rebecca@jampr.co.uk / Kim@jampr.co.uk

The Escape Travel Money Prepaid MasterCard Card is issued by IDT Financial Services Limited pursuant to a license from MasterCard International Incorporated. MasterCard and the MasterCard Brand Mark are registered trademarks of Mastercard International Incorporated. IDT Financial Services Limited is a regulated bank, licensed by the Financial Services Commission, Gibraltar. Registered Office: 57-63 Line Wall Road, Gibraltar. Registered No. 95716. All communications should be sent to Escape Travel, PO Box 3753, Chester, CH1 9UH.

1  http://www.telegraph.co.uk/culture/music/music-festivals/11560934/Have-we-finally-hit-peak-festival.html